Fashion is coming home as British Style Collective unveils its stunning 2017 campaign

British Style Collective presented by The Clothes Show, in association with Alcatel, has revealed its all new campaign for 2017 and we’ve got all the info you need to get right to the heart of the action this summer.

Exciting collaborations have been announced with Liverpool ONE, Graduate Fashion Week, and Wayne Hemingway’s new fringe event – Fine Tuned; while Oasis, Monsoon and Elemis lead the brand line-up for the shopping halls. River Island will also be bringing their Style Studio experts along with a sneak peak of their new collection and exclusive offers!

The Guide Liverpool

Taking place from 7-9 July, British Style Collective will embrace some of Liverpool’s most iconic landmarks as part of a citywide event, boasting trend-led catwalks, unrivalled shopping and exclusive stage content featuring some of the most sought-after names in fashion, beauty and entertainment.

Visitors will be guided through their weekend in style with standout city dressing encompassing the whole city. Celebrations will continue into the early hours with bustling nightlife and music, including an invitation only designer presentation in Liverpool Anglican Cathedral on the Saturday night.

Whether in search of summer wardrobe must-haves or the latest hair and beauty products, visitors can expect a truly immersive shopping experience. River Island, Oasis, Elemis, Andrew Collinge, Monsoon and Accessorize will join a line-up of more than 300 high-street online and boutique brands in Exhibitions Centre, Liverpool.

A whole host of new and luxurious feature areas will add to the shopping buzz, including the Expert Studio and Digital Catwalk & Bubbles Bar courtesy of the show’s official drinks partner, Halewood Wines & Spirits.

British Style Collective

While the leading gin brand in their portfolio, Liverpool Gin will host a pop-up bar at St George’s Hall in the picturesque surrounds of St Johns Gardens. Visitors can also take advantage of the stylish gin garden at the Hilton Hotel.

At the heat of the action, the city’s hit music station Capital Liverpool will host the iconic Alcatel Fashion Theatre for two show-stopping performances each day in its new home, the Echo Arena.

Capital Liverpool presenters will be on hand to get the crowds roaring with an exclusive set before welcoming flawlessly styled models and dancers by the TIGI International Creative Team , the official backstage hair partner, to the stage for an hour-long fashion-meets-music spectacle: Rock The Runway.

The impressive arena will also showcase the hottest looks on the high-street this summer in a dedicated trends report brought to you by Liverpool ONE, where the fashion-savvy audience can then shop the looks straight from the catwalk.

The super stylish shopping destination will also play home to exclusive pop-ups, in-store events and master classes across the three days.

From high-street to high-end, the breathtaking architecture and finesse of St George’s Hall will offer the perfect setting for designer catwalks and trend presentations. Fashion stylist and broadcaster Antonia O’Brien will host a series of Q&A’s and ‘audiences with’ industry experts from across the fashion and beauty realm, including Glamour’s editor Jo Elvin.

Designer showcases from the likes of London label Sorapol and Liverpool’s very own Philip Armstrong will take to the runway at St George’s Hall, followed by live interviews with the creative masterminds behind the collections, hosted by Hilary Alexander OBE.

Albert Dock Liverpool, the city’s cultural and leisure epicentre, will pay homage to both iconic styles of a bygone era and future trends as Hemingway Design – founded by Wayne and Gerardine Hemingway – bring their newly created festival to British Style Collective, Fine Tuned. Visitors can expect fiercely independent designer makers, street food vendors, classic motors, vintage traders and performers.

The show’s Creative Hub will nod to the next generation with a one-day programme designed to inspire, nurture and educate budding young talent from across the country. Taking over the city’s Baltic Triangle (Camp & Furnace, Constellations and Great Baltic Warehouse), four ‘Imagine Rooms’ will showcase graduate catwalk collections, design installations, creative talks and a behind the scenes looks at the breadth of career opportunities in the industry, led by Professor Caryn Franklin MBE.

Adding to the jam-packed education programme, Graduate Fashion Week will bring their acclaimed Gala Show to The Creative Hub of British Style Collective, offering aspiring designers a first-hand glimpse at the award-winning graduate collections of 2017.

Reading like a who’s who in the world of fashion, British Style Collective in association with Acatel is set to be the most stylish soiree of the year. The vibrant, fashion-forward campaign, shot across various locations in Liverpool, perfectly captures the essence of British Style Collective: a citywide fashion and beauty festival celebrating style, music, design and the creative arts on a scale like no other.

British Style Collective

Photo Credit: Amy Parkinson

Tickets are currently on sale from just £25 plus a booking fee, with group bookings available for educational visits.

To get your tickets and more information on British Style Collective presented by The Clothes Show, head to or follow @BritStyleCol on Twitter for regular updates.

We want to know what you’re most looking forward to when British Style Collective comes to Liverpool this summer. Tweet us @TheGuideLpool or email us and we’ll share the best on our socials.

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