Watch: British Style Collective live on The Guide Liverpool kicked off with celeb guests & summer trends

It’s safe to say the first day of British Style Collective live on The Guide Liverpool was incredible!

Despite hardly sleeping with excitement this week, The Guide Liverpool team was bright eyed and bushy tailed this morning as British Style Collective threw open the doors of the Exhibition Centre Liverpool for three days of pure, unadulterated shopping, and we were right in the middle of it!

From our Shopping Hall studio we chatted with celebs, learned all about this seasons hottest trends and of course had a good nose around the stalls and bars. With so much going on, we couldn’t make up our minds what to do first? Browse the shops, grab a glass of bubbles, have a bit of a dance, get a sparkly make over or simply sit back, relax and people watch, you can do it all at British Style Collective.

Here’s a snapshot of Friday morning at British Style Collective live on The Guide Liverpool….

1 – Lights, Camera….Action!

Excited to be on our brand spanking new set, The Guide Liverpool got straight to business showing off exactly what British Style Collective has to offer across its city-wide take over. Got your tickets already? Prepare for a phenomenal weekend of catwalk action, bubbles and beauty and of course shopping!

2 – We welcomed our first celeb guest to the sofa

Jay and Kate welcomed the first celeb guest to the set in the form of hairdressing legend, Andrew Collinge. Not only a famous brand in and around Liverpool, but also a Clothes Show veteran, Andrew tells us all about the pop up style bar at the Exhibition Centre and their ‘Get The Look’ campaign.

3 – Eye, eye! Belvoir & Co has your summer sunglasses look nailed

The sun is set to shine this weekend and if you’re heading to the English Gin Garden to recline in style St George’s Hall, you’re going to need some sunnies. We caught up with Dick from Birmingham brand, Belvior & Co to talk eyewear trends and obvs try on all the latest styles!

There’s another chance to win dinner for two at Neighbourhood Liverpool on Saturday and Sunday, all you have to do is take a selfie with our super stylish SuperLambanana, tag us @TheGuideLpool and @BritStyleCol in your Tweet or Insta post to enter into the draw. Don’t forget your hashtag #SuperLambSelfie! We’ll draw a winner at 4pm each day.

Feel like you’re missing out? There’s still some tickets available to get involved simply head to to get yours and come down and see us!

What’s been your favourite part of British Style Collective in association with Alcatel so far? Tweet us your best bits @TheGuideLpool or email us and we’ll share the best on our socials.

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