Keep Christmas local at the Fabulous Frost Fair with over 60 Independent Retailers

Fabulous Frost Fair, the award winning festive event, is calling on Merseyside shoppers to keep Christmas local by buying gifts from independent businesses at this year’s fair.

Taking place at the nostalgic Pacific Road Business Hub from November 18 – 20, Fabulous Frost Fair brings over 60 independent retailers under one roof for an exciting shopping experience. With live music, fashion shows, fine foods, fizz, family entertainment and festive cheer there is something for everyone looking for the perfect local Christmas extravaganza.

Organisers of the fair, Tanya Leary, Soraya Corbett and Ali Marshall from Wirral, are concerned at the lack of community when it comes to supporting local retailers.

Tanya Leary said, “At Fabulous Frost Fair we are passionate about encouraging people to spend within the local business economy and buying from the real people, face to face, whose businesses are part of the local community.


“At Fabulous Frost Fair that we have acted as a shop window and a showcase for many local business owners that were not in a position to get retail premises, but we gave them a shop front, we gave them that start. I am really proud of that.”

Sue Jones from Thingwall, owner of The Cheshire Candle Company, started her business after being made redundant following 17 years working as a regional manager in the travel industry. She now runs her business crafting artisan luxury candles using up-cycled vintage homeware and skillfully cut glass candle holders from wine, beer and optic bottles.

Sue said, “Last year was the first time I’d exhibited The Cheshire Candle Company at the Fabulous Frost Fair and it was incredible. With no actual shop of my own, events like Fabulous Frost Fair allow me a window to interact directly with my customers, which I love. Not only has the fair given me confidence in my own business and product range, but I’ve now got a loyal returning customer base which I’m very excited to add too after this year’s event.”

Supported by Wirral Chamber of Commerce and Birkenhead First, this year’s Fabulous Frost Fair has moved to the new Pacific Road Hub in Birkenhead to accommodate even more local suppliers. Independent businesses from across the North West will gather along the cobbled internal tramway and mezzanine floor to sell their unique, hand selected and often handmade toys, clothing, accessories, art, fine food and drink, giftware and festive items.


Paula Basnett, CEO of Wirral Chamber of Commerce, said, “We were delighted to be able to offer our support in staging the Fabulous Frost Fair in our Pacific Road Business Hub. Through Wirral Chamber of Commerce and our Birkenhead First Business Improvement District initiative, we are committed to encouraging local businesses growth and creating opportunities for strengthening links which will lead to business development. The unique street scene setting of Pacific Road is the ideal environment for such an event as the Fabulous Frost Fair and it will be wonderful to see local people enjoy the mix of business and pleasure.”

In addition to the retail offer, Fabulous Frost Fair also boasts a full programme of entertainment and activities for all ages.

Friday 18 November, sponsored by Progress to Excellence, acts as the over 18s VIP preview shopping evening which is a chance for friends to come together for an evening of indulgence. 

Fine foods and fizz will be flowing with celebrity caterers Cheeky Chilli supplying the decadent array of canapés for the crowd to enjoy. A fashion show hosted by Thingwall based independents, Gifts for Me and You, will be the highlight of the evening, with a highly anticipated performance from the Pop Vox choir to truly set the Christmas ambience. 


Free return transport from the Devon Doorway in Heswall can be secured upon purchasing tickets online at

Saturday November 19 is a chance to get hands-on and learn a craft or skill in time for Christmas. From luxury wreath making to gin tasting, cocktail making and wine tasting by Whitmore and White, there is something for every foodie and Christmas enthusiast to enjoy. 

Santa will also be on hand to entertain the children with his special story time slots which can be pre-booked in advance, with all proceeds going to local Children’s hospice, Claire House.

Sunday November 20 is a real family treat with Santa back once again to read his stories to a young captive audience. Real reindeers will also be on hand with a band of real-life cheeky and naughty elves, plus a visit from Ana, Elsa and the Frozen show, guaranteed to keep any child mesmerised. Each ticket across the weekend also includes a free ride on the tram to the Wirral Transport Museum, LEGO making and a dedicated craft making station for children providing an even more exciting family day out.

Tickets to Fabulous Frost Fair are priced at £20 for Friday 18 November, which includes unlimited canapes, fizz and special VIP discounts. Tickets for Saturday and Sunday are priced at £5 per day for adults, £3.50 for children aged 6 and over and under 5s free. Adult weekend passes are priced at £8 with children over 6 £5. A one day family pass for two adults and two children aged 6 and over is priced at £12.50.

Parking is available around Pacific Road Business Hub, with an additional 500 free spaces secured by Wirral Chamber of Commerce at car parks located at local business premises including The Contact Company, and Wirral Met College. A return circular shuttle service from car parks to the fair will be in operation for visitors all weekend.

On Sunday, November 20, free rail transport courtesy of Merseyrail is available for families. Families of up to 5 people (which must include 1 adult) can travel for free to Hamilton Square across the Merseyrail network, excluding the City Line. Free rail tickets must be claimed via and will be redeemable on production of a valid Fabulous Frost Fair ticket.

For more information regarding travel and to purchase tickets, Santa slots and workshops, please visit

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