This is what happened at The Liverpool City Region Tourism Awards 2017

The stunning St George’s Hall was packed to the rafters last night as the very best of our city regions restaurants, bars, hotels and visitor attractions prepared to be crowned as the cream of the crop.

The annual Liverpool City Region Tourism Awards celebrate the successes and achievements of the best tourism businesses and people across the city region’s thriving Visitor Economy. Now in its third decade, winners past and present continue to reap the benefits from receiving an accolade and a number of 2017 winners will have the opportunity to represent the City Region at the annual Visit England Tourism awards, in 2018.

St George’s Plateau was awash with beautiful gowns and dapper tuxedos as short-listed nominees from across the City Region grabbed their team selfies before heading inside to the main hall. With more than 15 gongs to award, plus a sumptuous three course dinner, provided by event caterers, Carringtons, guests took their seats as hosts for the evening, our very own Jay Hynd and Claire Simmo took to the stage.

The welcome speeches from Sara Wilde McKeown, chair of Liverpool City Region Visitor Economy Board, and Chris Bliss, Estate Director of Liverpool One, were met with cheering and applause as the appreciation for what the city region has achieved in the last year received a warm toast. With spirits high (literally) Jay and Simmo expertly steered the event into the prize giving.

There were some surprised faces, lots of hugging and even a few tears of joy shed as the very best of our City Region representatives took to the stage in a succession of top class talent.

The Liverpool City Region Tourism Award 2017: The Winners

Tourism Star of the Year – Colin & Sylvia Hall – Beatles Childhood Homes

Tourism Young Person of the Year – Jennifer Watts – Liverpool Biennial of Contemporary Art

The People’s Choice Award – The Beatles Story

Large Tourism Event of the Year – Liverpool Biennial of Contemporary Art

Small Tourism Event of the Year – The Alice Experience

Tourism Experience of the Year Award – The Beatles Fab Four Taxi Tours

Bar of the Year Award – The Club House

Taste Liverpool Award – Lunya

Large Visitor Attraction of the Year – Knowsley Safari Park

Small Visitor Attraction of the Year – Liverpool Watersports Centre

Excellence in Business Tourism Award – National Museums Liverpool

Guest Accommodation of B&B of the Year – Mere Brook House

Entertainment Venue of the Year – The Liverpool Empire

Independent Tourism Business – Mere Brook House

Best Newcomer to the Visitor Economy – Pullman Liverpool

Serviced Apartment of the Year – Epic Liverpool

Hotel of the Year – Ramada Plaza Southport

Outstanding Contribution to Tourism 2017 – Paul Askew

Alongside the overall winner of each category, there were Highly-Commended and One to Watch awards for a number of recipients. Congratulations to The Brink, Liverpool Cruise Terminal Ambassador Team and Michael Douglas of Crowne Plaza at Liverpool John Lennon Airport.

Prize givers on the evening included new City Region Metro Mayor, Steve Rotherham, Bill Addy, CEO of Liverpool Bid Company, Andrew Dwerryhouse, MD Wild Thang, Paula Basnett, CEO, Wirral Chamber and Andrew Stokes, England Director, Visit England.

Winner of the Outstanding Contribution to Tourism Award, a rather stunned looking Paul Askew, received a standing ovation as he joined Liverpool One CEO, Chris Bliss on stage. Paul spoke passionately about the importance of investing the city region’s young people and giving them opportunities to excel in the hospitality industry.

In the year when the City Region celebrates Sgt Pepper’s 50th anniversary, we were delighted to see The Beatles Story, The Beatles Fab Four Taxi Tours and Beatles Childhood homes all collect a gong. The popularity of the Fab Four not only draws in visitors from around the world, it also keeps them coming back time and time again as the city offers something new to experience with every visit.

We love nothing more than shouting loud and proud about what’s going on in and around our city region here at The Guide Liverpool and we’d like to say a huge congratulations to all the nominees, winners and event organisers, Eventful and say thank you for making our job so much fun!

Here’s to another phenomenal year!

We want to see your pictures from last nights awards ceremony and after party. Tweet us @TheGuideLpool with #LCRTA or email us info@theguideliverpool.com and we’ll share the best on our socials.

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