Liverpool Mum-of-three Danielle blazes a trail with anti-ageing cream made from placenta

Beauty conscious new mums are indulging in the ultimate post-birth beauty treatment, a face cream made from their own placenta, from Liverpool based company Placenta Plus.

We like to bring you local success stories and mum of three, Danielle Kinney from St Helens, is making waves in the industry with her business Placenta Plus, which helps new mums to get back on their feet and feeling good after birth.

Fellow mum of three, our Kate found out more.

I’ll be honest and say the first time I spoke to Placenta Plus owner, Danielle, and listened to how knowledgeable and passionate she is about helping women to restore a natural balance after giving birth, it made me want to have another baby to try the products out for myself!

Luckily that feeling quickly passed and I’m delighted to see that Placenta Plus is going from strength to strength and launching new products including a brand new anti-ageing moisturiser.

Placenta Plus

This new organic cream contains collagen and stem cells from the placenta which are extracted and blended for use within just three days of the baby’s delivery.

Danielle said: “More women now want to know exactly what they’re putting into their bodies and where its come from, especially when they’ve just given birth.

“The big advantage of placenta cream is it’s the woman’s own collagen and stem cells and so her body is going to react much better to something it knows.”

It gives them control back and the new mums who have used it say the results are amazing. The stem cells repair any existing damage and the collagen replenishes giving extra plumping.”

32-year old Danielle makes the cream alongside placenta capsules in a sterile lab at her home. She became her own first customer just over a year ago after giving birth to her third child, Harry. Shortly after, her business Placenta Plus created pills for celebrity clients such as Coleen Rooney, Tanya Bardsley and Rebekah Vardy.

Placenta Plus

Photo Credit: ICeleb

ITV’s Love Island star, Cally Jane Beech is expecting a baby girl in May this year and is the latest celebrity to join the placenta encapsulation craze in a bid to prevent the baby blues and help aid weight loss, plus a whole host of other benefits.

Women contact Placenta Plus during their pregnancy and once labour begins it’s all systems go as Danielle dashes to the maternity units to collect the placenta shortly after birth.

Midwives prepare the placenta for transit and Danielle collects it within an hour before heading back to the lab for processing. She then sets to work cleaning the placenta, checking for abnormalities and cutting it into fine slices before beginning a dehydration process. After a 15 hour cycle the placenta is then ground up into powder for the capsules while a portion is retained to make face cream.

This portion is soaked in a high-volume alcohol that extracts all the collagen and stem cells, and is then blended with an organic base cream, vitamin c and other natural nutrients. The cream is then heated and left to set before being delivered to the client three days later.

Placenta Plus

The most commonly asked questions from mums-to-be are, how much placenta goes into each pot of cream, and what colour will it be?

Danielle explains with a smile: “To make a 60ml pot of cream you only need a tiny bit of placenta, its not like there’s a big chunk of it mixed in there, and it’s white, not pink like a lot of women think it will be.”

Faced with lots of questions from those who are repulsed by the idea, Danielle admits she’s had to explain the benefits of Placenta Plus frequently.

She said: “I think it’s odd (people question it) because Ronaldo apparently had placenta injections in his knee for an injury last summer and no-one batted an eye lid about it, but if a woman says she’s going to use her own, some people think it’s disgusting.”

Placenta Plus

A lot of anti-ageing branded products contain animal placenta, and celebrities including Victoria Beckham are reported to have had sheep placenta facials, but do we really know what they contain? And what about the treatment of the animals to actually extract the placenta for use? These are all issues Danielle is conscious of and which have played a part in her creating her own, organic product.

She said: “I think we buy into names and fancy packaging, the glitz and the glamour, and I’ve been one of those women but when you look further into it you see there’s a lot of animal placenta in there.

A number of Danielle’s clients have used the cream on their stretch marks as well as their faces and have been delighted with the results. She said:” They don’t want their cream to end, when it runs out they ring me and ask if I can somehow make them some more, but I’d only ever give a woman products made from their own placenta.”

To find out more about Placenta Plus products and to book an appointment with Danielle, head to or check out the Facebook page here.

We want to share your local success stories too, are you a business start-up or launching a new product in or around Liverpool? Drop us a line, tweet us @TheGuideLpool or email us and we’ll help spread the word!



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