Netball World Cup sponsor Vitality launch campaign to support grass roots Netball across Liverpool and the UK

Vitality, title sponsors of the 10-day tournament, is pledging to build a legacy and support grassroots netball coaching across the UK


Vitality, the innovative insurance and investment business, is today launching #WeAreRising, a new campaign which will champion and celebrate the Vitality Netball World Cup, as well as inspire more people to participate in the sport with a pledge to fund grassroots coaches.

Created for the tournament which takes place in Liverpool from 12th – 21st July, Vitality has announced today that for every 100 goals scored during the Vitality Netball World Cup 2019, they will fund for one person to obtain a UKCC Level 1 Assistant Qualification Coaching Certificate through England Netball.

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The Guide Liverpool

#WeAreRising calls on the UK public to both get involved in the sixteen-team tournament and get behind the sport on social media and at all levels. Goals scored during tournament play and associated activities in the Vitality Netball World Cup fan zone will also count towards the final tally, meaning that international players and supporters can all be a part of the legacy to help grow grassroots netball.

The campaign launched today with three stars of the Vitality Roses, Jade Clarke, Serena Guthrie and Fran Williams, alongside Head Coach Tracey Neville, will provide grassroots netball with support for many years to come and inspire helping more people to get active and involved netball.

Commenting on the announcement, Chrissy Fice, Brand Director at Vitality UK says: “At Vitality we use the power of sport to encourage people to be more active, collaborating with elite athletes, clubs and teams to drive participation at every level. This mantra is no different when it comes to netball, and our title sponsorship of the Vitality Netball World Cup is proof of our ongoing commitment to building and maintaining the future of netball across the UK.”

“I look forward to seeing the nation rise up and support all the teams involved in the tournament, and at Vitality we are actively involved in ensuring success on the court will directly contribute to greater participation in grassroots netball.”

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The Guide Liverpool

To have a chance of benefitting from Vitality’s pledge and access the funding, members of the public must visit Vitality’s website and submit 100 words on why they want to become a netball coach. Alternatively, Vitality is encouraging people to nominate anyone they think should take their first step on the coaching ladder. Entrants will be picked by Vitality Roses Head Coach Tracey Neville and contacted by Vitality after the Vitality Netball World Cup.

Jo Adams, Chief Executive of England Netball, commented: “Our coaches are vital in helping us deliver this wonderful sport throughout the country and to developing players at a grassroots level. Vitality’s campaign will help us to create a lasting legacy for our sport after the Vitality Netball World Cup comes to end and offers a very unique opportunity for people to begin their coaching journey.

“I’d like to thank Vitality for their ongoing support and for delivering this initiative as we head into the biggest summer of netball ever and encourage any budding coaches to apply now!”

The Guide Liverpool

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Commenting on the announcement, Vitality Roses Head Coach Tracey Neville says: “This is a huge summer for the Vitality Roses as we will be facing the world’s best teams on home soil. We need the support of the nation behind us in July and hope that the Vitality Netball World Cup inspires more people to watch, get involved, coach and play netball. I believe Vitality’s campaign will help us to achieve this.

The campaign was launched at St Hilda’s Church of England High School in Sefton Park, Liverpool, at a media day and netball coaching masterclass.

Last week we went down to Wavertree Sports Centre where a Mini-Netball World Cup was being hosted by Liverpool ONE and witnessed a fantastic day of sporting action. See how we got on below.

To find out more about Vitality’s coaching pledge and to submit your entry, see more here.


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