Watch as we find out about the Albert Dock’s incredible Christmas 4D light display

Something brand new for Christmas 2016 at the Albert Dock this year as the Countdown to Christmas is officially on with a spectacular 4d light display. WE met Clare Rawlinson from the Albert Dock to find out more. Watch the video above.

Unlock your imagination and see Albert Dock Liverpool like never before! This Christmas the North West’s most visited free tourist attraction is set to be transformed during the hours of darkness into a canvas for the most magical 4D projection mapping spectacular.

In collaboration with immersive technology specialists Crucial FX and National Museums Liverpool, the iconic Grade I Listed Dr Martin Luther King Jr building (originally built as the Dock Traffic Office) will showcase a fantastically festive illuminated display every night from December 3 to January 2 (dusk-11pm). Watch in wonderment as the Albert Dock clock-keeper invites you to take a peak inside at the intricate workings of a Christmas clock. Time is ticking, the cogs are turning, and Christmas is fast approaching!

Albert Dock joins an illustrious group of famous landmarks such as Big Ben, Wellington Arch and Vienna Royal Palace, who have all been subject to the innovative wizardry of Crucial FX – an internationally recognised company whose unique application of sound, light, projection and virtual reality has wowed audiences the world over.

Clare Rawlinson, marketing manager, Albert Dock Liverpool, said:

“We wanted to do something extra special this Christmas at Albert Dock – and what we have planned is very, very exciting. Visitors will literally see the Grade I Listed architecture of the Dock in a way like never before.

“It goes without saying that no visit to Liverpool during Christmas is complete without a trip to the Dock. Our unique waterfront setting, heritage and festive lighting provides a magical backdrop, while our culture offering is second to none.

“Special thanks must go to Crucial FX and National Museums Liverpool for helping us to realise our vision for Christmas. It is also great to once again play a huge part in Marketing Liverpool’s One Magical City campaign, working closely with our city and waterfront partners to create a truly wonderful destination for our visitors this festive season.”

Mark Rivkin, managing director, Crucial FX, said:

“We create memories that last and experiences that leave audiences reeling – and that’s what we promise visitors to Albert Dock this Christmas. It’s always a treat working with attractions like Albert Dock – not only aesthetically beautiful architecture, but a brand who share our ambition in pushing the boundaries in bringing original and exciting experiences to their visitors.”

Janet Dugdale, director of Merseyside Maritime Museum, commented:

“The Dr Martin Luther King Jr building is an iconic, key feature of Albert Dock. Built as the Dock Traffic Office and used by Granada Television, it’s recognisable to people not only in Liverpool, but across the country.

“The building is due to form a major part of the future development of the International Slavery Museum, taking on a new, important role in the Dock’s vibrant cultural scene. We’re so pleased that the building will be leading the festive animations of Albert Dock, welcoming visitors to what is sure to be a wonderful place to spend time over the Christmas period.”

Boasting some of the world’s best museums, galleries and family attractions, not to mention a selection of top bars and restaurants, Albert Dock is a magical place to visit during Christmas. Must-see exhibitions this festive season include major works by Tracey Emin, William Blake and Yves Klein at Tate Liverpool, and In Safe Hands at Merseyside Maritime Museum – focusing on the historic Liverpool Pilotage Service – along with the inspirational Afro Supa Hero exhibition at the International Slavery Museum (on until December 11), the Beatles Story and Mattel Play! Liverpool.

The beautiful tall ship Stavros S Niarchos also returns to the quayside for her winter stay, and will be open to the public to explore her decks from November 26.

For more information on this and all other upcoming events at Albert Dock, please visit the Albert Dock website. Join us on Twitter – @theAlbertDock #ChristmasDock16

 

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