Watch: Liverpool Fashion Week ditches sky scraper heels this October

Designers are being encouraged to swap sky scraping heels for sensible flats at this years autumn fashion gathering.

“Step out in flat style” is the message from Liverpool Fashion Week as models take to the catwalk on 8th – 9th October 2018 at The British Music Experience for two nights of glamour. Focusing on the ethos that fashion is for everyone regardless of size or shape, Liverpool Fashion Week has been a pioneer of exclusivity for a number of years and stays true to its promise to reflect real people.

As another host of brand new and established designers gear up to storm the catwalk, the annual event is again preparing to break down another ‘fashion barrier’ which has taken its cue direct from Paris Fashion Week earlier this month. Watch above as our Jay chats with Amanda Moss about this years event.

As part of the on going self love campaign, organiser of Liverpool Fashion Week Amanda Moss said: “Wearing heels on the catwalk causes anxiety for some models who are fearful of toppling over. Walking in flatter shoes will give them more confidence.”

In line with the principle that fashion should promote self esteem and body confidence, designers such as Gogairy Hand Painted Leathers, Boux Avenue and Studio 149 are backing the flat shoe revolution at the Liverpool event.

89% of women say that uncomfortable heels have ruined their outfit and on average wearing a pair of heels will hurt after one hour and six minutes.

Liner Hotel

Amanda explained: “A model will walk with more confidence if she isn’t worried about falling over, or fearing her toes will pinch in heels. And when they walk with confidence they radiate even more beauty. Fashion should not be painful.

“Wearing heels can cause long term damage to feet and ankles. Not to mention back pain and additional pressure on the hips and a higher risk or falling and spraining or even breaking bones.

“Models who take part in Liverpool Fashion Week undergo a choreography class and part of that is walking in heels. I have found it’s the part that makes the models most nervous. Fashion should be fun and models shouldn’t be terrified of walking in heels. In addition skyscraper heels are so last decade now.”

Liverpool Fashion Week

The British Music Experience will host Liverpool Fashion Week this October.

Billed as the most influential fashion week, outside of London for launching new designers, Liverpool Fashion Week is lining up brand new collections in couture, menswear, childrenswear and more. You can expect to see clothing from What’s Your Skirt, UR, GoGairy, Boux Avenue, And Real and more. Tickets are just £15 per night. For details of this years line up and to book your tickets visit www.liverpoolfashionweek.co.uk

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