World Cup ‘fan-zone’ created on Pier Head for the England Semi-Final
Liverpool is to create a fan zone on the Pier Head for England’s World Cup semi-final match against Croatia on Wednesday, 11 July.
Big screens will be erected in the shadow of the city’s Three Graces for thousands of supporters to watch the nation’s biggest football game since England played West Germany at the same stage of the competition in 1990.
Mayor Joe Anderson said: “Our city has football in its DNA and naturally there’s huge excitement and anticipation about this game.
“I’ve been really keen to give people the opportunity to come together with others in the sunshine at the city’s best known landmark, and cheer on Gareth Southgate’s team to victory in Russia.
“We’ve worked really hard in a really short timescale in the middle of our events season to pull together something which will give people the opportunity to stay in the city centre after work and watch the game with their colleagues and friends.”
Fans will be searched on entry, no alcohol can be taken inside the event and only sealed plastic bottles of water will be permitted. Alcohol can be purchased on site by over 18s where it will be served in plastic bottles and cups and there will be concessions selling food. Temporary toilet facilities will also be installed.
The Pier Head fan zone will open from 4pm until the end of the game, access will not be permitted once the site is full and no re-admittance will be allowed.
Following an appeal for sponsors from Mayor Anderson, SportPesa, the international sports betting company who have their UK headquarters in the Royal Liver Building, have come forward to help cover the cost of putting on the event such as security and the hire of the big screens.
Shaun Simmond, Marketing Manager at SportPesa, said: “We’re really excited to be teaming up with the City of Liverpool to provide a Fan Zone for England’s upcoming World Cup semi-final.
“Having been based in Liverpool since October, with one season as Main Partner of Everton Football Club under our belts, we’re well aware of this city’s love and passion for football.
“We’re looking forward to being part of this unforgettable experience and enabling thousands of football fans the chance to enjoy this crucial game.”
Mayor Anderson added: “If England progress to the final we’ll also be holding a family-friendly event at Sefton Park in the area we use for the Liverpool International Music Festival, and we’ll say more about that on Thursday if the result goes the way we all hope it will.”